Now that the U.S. Army has decided to cut back on NASCAR sponsorships, I suggest that it look into Formula One racing.
NASCAR isn't bringing in enough Army recruits to justify the sponsorship costs (which are considerable - $26 million went to Dale Earnhardt Jr. and his No. 88 Chevrolet alone), so the Army might want to try something new.
You may say, "Well, Formula One is way too Euro to go over in the American heartland" and I wouldn't disagree. NASCAR has deep Appalachian roots while F1 is all about blatantly foreign stuff, like open-wheel cars and the metric system. F1 even has umlauts, such as in "Nürburgring."
But the Red Bull racing team's stroke of genius takes all that foreign taint away. The Army ought to hire those guys to play the national anthem at every racing event we have. If that doesn't make American motorheads stand up and salute, I don't know what will.