I don't know what ad man came up with this pitch, but he must have juevos in both hands to even attempt to draw gringo tourists back to Mexico. And especially to Guadalajara, the lovely city that is likely to become the next hotspot in Mexico's drug wars.
The National Chamber of Commerce, Services and Tourism, Guadalajara cordially welcomes you to experience our legendary train ride that is our pride and joy: The Tequila Express.
Culture, diversion, entertainment and much more is in store on this magical journey. We invite you to discover it.
Come aboard and immerse yourself in Mexico’s past! Let’s begin!
Will the attractions of tequila and Mariachi music draw tourists back to a region where the Sinaloa cartel and Los Zetas are battling each other with drive-by shootings, kidnappings, and beheadings? Not to mention the Mexican government's response to the drug wars, which is credibly alleged to include systematic torture, enforced disappearances and extrajudicial killings.
I wish the Guadalajara boosters well, but, as much as I'd like to see the place again, I think I'll plan my next vacation for somewhere north of the border.