This one might work, whereas the old tactic of minimizing their complicity with the caliphate fell flat.
Check out the remarkable before and after photos of Shamima Begum, the ISIS bride who lost her British citizenship (she also had and still has Bangladeshi citizenship) and is now stranded in a camp in Syria while she pleads for the Brits to take her back.
Gone is the shapeless hijab, and on is the nicely-fitting tee shirt and jeans. Now she looks like any young woman you might see in the West right down to the lipstick and bright red nail polish. The Nike ball cap is a nice accessory, too.
Shallow and silly as it may be, this approach will make her more relatable to the British public, or I miss my guess.
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